SSPA HONORS CLARABRIDGE AS A

May 5, 2008 00:00 AM

Reston, May 5, 2008 – Clarabridge today announced it has been named a Spring 2008 “Recognized Innovator” finalist by the Service & Support Professionals Association (SSPA), the largest and most influential association for technology services and support professionals. Clarabridge, honored for Innovation in Voice of the Customer, was showcased at the SSPA Best Practices 2008 Conference today in Santa Clara, California.

Winners and finalists were selected by a panel of judges, including industry experts, SSPA members and SSPA Vice President of Technology Research John Ragsdale.

“Clarabridge has clearly demonstrated the spirit of innovation with a unique solution that helps organizations deliver a successful customer service experience,” said Ragsdale.

Customer-focused organizations succeed by listening to customer input at every stage of the customer life cycle, producing products, services and support offerings that exactly fit the needs of consumer or business customers. The SSPA Voice of the Customer award recognizes Clarabridge for better solicitation, capture and analysis of customer feedback, ideas and experiences, and for presenting the findings in an actionable way to the support organization, as well as across the enterprise.

“We’re pleased and honored to be recognized by the SSPA,” said Sid Banerjee, CEO of Clarabridge. “Service and support professionals increasingly recognize the importance that the support experience plays in affecting customer satisfaction and loyalty, and realize that buried in the support interaction are rich support, marketing, and product insights. Clarabridge’s text mining and analytics platform transforms customer emails, chats, and support verbatims into quantitative, actionable intelligence, so that firms can track the quality of support, rapidly act on customer and product issues, and proactively identify and act on customer feedback, suggestions, and issues that affect the customer experience. ”

Clarabridge was also named a finalist in the SSPA’s Innovation in Proactive Support category in 2007.

More information on the SSPA Services Leadership Conference and SSPA Recognized Innovators can be found at http://www.thesspa.com/.

Recognized Innovator honorees are being showcased today at the SSPA Best Practices 2008 Conference, with an awards ceremony as well as tours of the winners’ booths in the SSPA’s Technology Services Expo, led by Ragsdale. More information on the conference and previous Recognized Innovator Awards can be found atwww.thesspa.com.

About Clarabridge

Clarabridge provides customer experience management solutions to Fortune 1000 companies seeking to better understand their customers and improve loyalty. Through its award-winning text analytics technology, Clarabridge software turns text-based customer feedback from external and internal sources into valuable customer insight that business managers use to make service delivery, product and marketing improvements. Clarabridge provides the industry’s first web-based text analytics solution with its Content Mining Service(tm), and its Content Mining Platform(tm) is the first text analytics solution built specifically for the business user.

Clarabridge is headquartered in Reston, Virginia. For more information, visit https://www.clarabridge.com/.

About the SSPA

As the industry’s foremost professionals association, the Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. It brings together the best minds from across the industry spectrum – from established companies with successful track records to the pioneering newcomers with out-of-the-box ideas. The SSPA also partners with thought leaders such as J.D. Power and Associates and the Wharton School to create programs that benefit the industry. The SSPA is a member of a global network of associations that includes the Technology Professional Services Association (TPSA) and the Association for Services Management International (AFSMI). For more information, visit http://www.thesspa.com/.

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