May 18, 2010 00:00 AM

Automatically analyzing massive amounts of hand-written data may provide the early warning that airlines need to avoid product failures that delay flights and force some passengers to rebook flights. An innovative solution from Teradata Corporation (NYSE: TDC) and business partner Clarabridge, Inc. thoroughly examines the detailed aircraft maintenance logs kept by pilots to detect problems. Log content is read and parsed for meaning using text analytics software from Clarabridge and then loaded into a Teradata Data Warehouse Appliance, where it is further analyzed for early indications of possible problems with certain airline equipment. The paid test is being conducted for B/E Aerospace and was begun in January. It is expected to conclude by fall.

“Clarabridge software sifts through pilot aircraft maintenance logs – unstructured data – to quickly identify potential product failures, and where the root cause is not known or well-understood, performs root-cause analysis,” said Sid Banerjee, chief executive officer at Clarabridge. “By working with Teradata to provide continuous access to in-depth analytics that are communicated quickly and to the right person, B/E Aerospace can fix problems immediately, before they negatively impact daily airline operations and ultimately the passengers.”

B/E Aerospace makes and distributes interior products such as seating, lighting and galley refrigeration systems for the commercial, business and military aerospace industries.

Vice President of Product Support, Wynn Parrish, B/E Aerospace, said, “Our expertise is in improving the touch points between the airplane and the passenger. By detecting the need for repairs or replacements earlier, we can potentially eliminate aircraft maintenance delays.

“With today’s tightly scheduled and fully booked planes, any single delay can quickly cascade to impact hundreds of passengers in multiple airports. Running sophisticated text analytics on the Teradata Data Warehouse Appliance brings advance notification capabilities to manufacturers at a price that is affordable and on a platform that is easily implemented,” said Ted Senemar, vice president of mid-market, Americas region, Teradata Corporation.

About Clarabridge

Clarabridge is the leading provider of text and sentiment analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit www.clarabridge.com

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database softwareenterprise data warehousingdata warehouse appliancesconsulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com. # # # Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.


D’Anne Hotchkiss
Teradata Corporation
(609) 433-1715